Not long ago, I received an email from someone who obviously stumbled upon my website. She didn’t seem to have a clue about the magazine that she was asking me about. The one thing she knew: I had written something for it.

From there, she asked for contacts and content. Despite the fact that it was a mag that I’ve seen on just about every newsstand, for some reason, her neck of the world only seemed to have 4 magazines or something. She also asked me if the mag was sold at Gymboree. Yeah… it’s in between the bubbles and the Gymbo the Clown dolls.

What I couldn’t understand was how someone could be so hell-bent on pitching a mag that she had never seen. How did she know her subject was so perfect? What if the magazine only published articles about smoking monkeys and pedophiles?